KIDWELL
Putting the future forward.
Kidwell, an established, comprehensive technology company headquartered in Lincoln, NE needed to modernize and enhance its visual identity. Though the company has been around for many years, Kidwell has also grown rapidly recently, creating confusion in the market about what exactly the company does and what audience it serves. To help solve these challenges, a new brand look reflecting the progressive nature of the business was completed, including stationery, collateral, fleet graphics, uniforms, signage and more.
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Logo Design, Stationery, Business Collateral, Signage, Fleet Graphics
responsive by design.
The Kidwell logo was designed with responsiveness in mind—a flexible yet consistent identity, perfect for various web devices and social media platforms, among other executions.
seeing beyond ordinary.
A one-of-a-kind sales kit was designed to stand out from the crowd and communicate Kidwell's mission to "See Beyond." It included a custom folder, metallic finish and a uniquely sized brochure piece.
Work for Kidwell was created at Daake. Jim spent two years as Daake's Creative Lead for Brand Identity.