Designed to journey on.
For years, Nebraska Orthopaedic Hospital and OrthoWest, both located in Omaha pursued similar goals—each strived to offer leadership and an outstanding patient experience for a range of musculoskeletal needs. Nebraska Orthopaedic Hospital, the region’s first dedicated orthopaedic hospital nd OrthoWest, the largest orthopaedic and musculoskeletal clinic practice in the state worked together. And as their partnership grew, so did confusion in the marketplace. To help create a more seamless patient experience, a rebrand was completed, including a new name, visual identity, brand position, collateral, way finding, signage and more.
Logo Design, Stationery, Collateral, Way finding, Signage
Three services lines. Two merging entities. One OrthoNebraska. The OrthoNebraska logo helps to tell the story of the organizations journey and how it came to exist.
EASY TO IMPLEMENT.
A flexible template system was designed to accommodate an extensive patient collateral set.
Work for OrthoNebraska was created at Daake. Jim spent two years as Daake's Creative Lead for Brand Identity.